One reason we started Part & Parcel is because we just couldn't stand boring grocery store greeting cards anymore. We loved the cards we found at boutique stationary and gift shops—the ones that were totally unique. Modern Lore fits perfectly into the aesthetic we were looking for when as we curated our inventory. We love their style, including everything from their bright and original photography to their rare top-fold style.
Joel and Lauren run Modern Lore. They met in grad school while studying advertising in Richmond, Virginia and while dating, they first considered the possibility of creating truly fun, original cards. In 2007 they finally took the leap and bought a letterpress on Craigslist. Old Tom Foolery, the parent company of Modern Lore, was born. They knew from the beginning they wanted their cards to have a unique look and funny tone, using premium materials and printing techniques. It was also important to them that the cards appeal to both women and men. So, they created their tagline: “Unsappy, uncrappy cards and curiosities," a philosophy which has guided every product they’ve made since.
How would you describe your design style?
We have a clean, modern design aesthetic, featuring contemporary photography and classic typography.
What’s the most memorable card you’ve ever received or sent?
Our newborn son just received his first Valentine's Day card from his grandparents, and that was pretty special.
What’s one of your most favorite cards you’ve ever designed?
One of our favorite cards is our "I will love you many moons" cards because it looks and sounds different than the typical love card.
Where do you look for inspiration?
Whenever possible, we love to travel and explore new cities.
What’s your favorite ’90s jam?
Anything by Tom Petty
What would you name your boat if you had one?
"Wave Ryder" after our water-loving dog, Ryder.